The moment
The 2024 campaign paired practical admissions steps with stories about campus life, sustainability, and learning opportunities. It was one of three consecutive enrollment cycles I worked on.
Work04Oberlin CollegeSpring 2024
Social content for admitted students deciding where to enroll.
I helped plan the campaign with Communications colleagues, drafted weekly copy for Instagram, Facebook, and LinkedIn, checked details with campus partners, and coordinated review and publication.
- Campaign planning
- Copywriting
- Editorial coordination
The problem
Campus news needed a different focus for admitted students: what they could do at Oberlin and what they needed to know before making their decision.
What I did
Practical next steps
I helped explain deposits, applicant portals, and upcoming deadlines without burying what students needed to do.
A look at campus life
I adapted campus news, from sustainability to Winter Term, for students considering what they could experience at Oberlin.
Review before publishing
I checked details with campus partners and shared drafts with Communications colleagues before publication.
Want to be part of it?
Why it matters
I wrote for students who already had an offer, focusing on what they needed to know and what they could experience before choosing Oberlin.
Outcome
The campaign delivered weekly social posts for admitted students, combining practical admissions information with examples of campus life through decision day.
Credits
- Campaign planning and weekly social copy: Dae Williams, with Communications colleagues
- Copy review and fact-checking: Communications colleagues and campus partners