Dae Williams | Social Media Strategist

Dae Williams smiling, chin on folded hands, in a burnt-orange shirt at a wooden table

I build social content that helps brands connect with people and turn attention into engagement.

Selected work

The post is one part of social. The work starts with listening, research, and planning, then continues in the replies and conversations that follow. I aim to take good care of both.

The Oberlin flagship Instagram, 2024 to 2026

February 1, 2024 to September 28, 2026

These results reflect a team effort. My role is to plan, publish, and use performance insights to shape what comes next.

account viewsOrganic and paid views
cumulative daily reachIncludes repeat accounts across days
Reel views year over year1.22M in 2026; Jan 1–Sep 28 in both years
followers15,198 to 21,691

A few posts I helped shape.

Here’s what I did on each post and who I worked with. Instagram view counts recorded for this portfolio.

Reel, Sep 2025

Explain your major to a 5-year-old

119,350 views

313 saves · 273 shares

My part: I helped shape the concept and supported the shoot on location. Oberlin’s videographer handled the final edit.

Open on Instagram (opens in a new tab)

Post 1 of 13: Explain your major to a 5-year-old

Reel cover: a student sitting on the grass with a notebook

Behind the camera

Photography

Portraits, events, street scenes, and everyday details.

View all photos

A drummer walks toward instruments beneath colorful lanterns on an Oberlin campus path

Portrait of a person in a colorful patterned top looking over their shoulder

A houseplant growing from a glass vessel beside a small wall shelf

Dae Williams in a navy blazer and orange shirt against a white backdrop

Hi, I’m Dae!

I came to social media through storytelling, community work, recruitment marketing, and audio.

At Oberlin College & Conservatory, I plan campaigns, write and publish content, work with student creators, and manage our online communities.

Before Oberlin, I worked in recruitment marketing at Radancy. I also wrote, fact-checked, produced, and edited Queer News, a weekly podcast that won the 2023 Ambie for Best DIY Podcast.

I’m also a vocalist and professional choral singer. Working in audio taught me to cut slow openings and revise sentences that are hard to follow. I use that same ear for social copy and short-form video.

Social media strategy
Content creation
Community management
Campaign planning
Editorial storytelling
Creator programs

Brand experienceUSAA, Oberlin, Radancy, E3 Radio, Yesterday’s Party, Honey Love Connections, Folk and Foxglove

If you care about the people on the other side of the post, let’s work together on social strategy, content, and community management that give them a reason to connect.

daetwilliams@gmail.com LinkedIn (opens in a new tab)Résumé PDF Visual portfolio Portfolio

Storytellingthatmovespeople.